If you’ve ever sold a book you’ll know that each one has a unique number specific to that edition and variation (hardcover/paperback etc.). To put it simply, these are just unique identifiers/numbers that are used to categorise most new, branded products.
Now that we know why eBay have introduced mandatory product identifiers, I want to cover exactly what they are, as I’m seeing a bit of confusion about this in a lot of the emails sent to me over the last week. When creating a listing, under the MPN section, eBay specifically say “enter the manufacturer’s part number to optimise your listings for internet search engines”. And really that’s what I think the main point of this change is for eBay, to make it easier for eBay’s product catalogue to rank highly on Google. Why Are Product Identifiers Being Introduced?ĮBay have been fairly open about why they are introducing these requirements, and that is to make their product catalogue more easily accessible by search. Not only will using these product identifiers increase your listing’s visibility within eBay’s own search results, it also makes it a lot easier for eBay listings to rank highly on search engines such as Google, Bing, and Yahoo.
If you haven’t come across the announcement or just skimmed over it, product identifiers, such as an item’s brand name, the manufacturer part number (MPN), and the global trade item numbers (GTINs) will be a requirement for certain products and listings, starting from the 29th June, 2015.
If you sell on eBay, then you will have most likely already seen the announcement about the newly introduced Product Identifiers.
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